Blue Frontier is a highly accredited agency, specialising in a range of technical and digital marketing solutions for businesses. Founded in 2005, they have accumulated a diverse range of clients, comprised of both private and public sector businesses from all over the UK and around the world.
With a proven track record with franchise businesses, Blue Frontier works with an extensive range of trusted franchise brands, many of which are within the home improvement sector. This sector-specific experience has helped them as one of the UK’s leading agencies for home improvement franchise marketing services.
With a proven track record with franchise businesses, Blue Frontier works with an extensive range of trusted franchise brands, many of which are within the home improvement sector. This sector-specific experience has helped them as one of the UK’s leading agencies for home improvement franchise marketing services.
A Made-to-Measure Digital Strategy for Shuttercraft
The brief was simple, Shuttercraft was looking for a highly impactful, strategic and data-driven approach to digital marketing which provided transparency for both the internal marketing team and network of franchise network.
Google Advertisement
To help establish a strong foothold in the market, Blue Frontier kicked things off with the implementation of a robust paid advertisement strategy. By focusing on high-intent search terms, they built a steady volume of leads, allowing the franchise partners to establish a healthy sales pipeline. Constant campaign refinement and communication with the franchisees, helped to improve campaign targeting, increasing both lead volume and lead quality.
Meta Advertisement
To reinforce a truly holistic approach, it was crucial that the Shuttercraft franchises were not just visible on Google, but also could be found on social media platforms such as Facebook and Instagram. With the core focus being lead generation, they worked to produce a range of quality creatives combining both sales-focused messaging and user-generated style content to help inspire the audience and generate more leads from social media.
Bespoke Reporting
With complete transparency being key, both Google and Meta Advertisement campaign performance insights were pulled into a centralised reporting dashboard powered by Looker Studio. Combining the raw platform data with Shuttercrafts very own CRM data, helped illustrate the true return on investment being generated by all paid advertising activity.
Search Engine Optimisation
Striving towards long-term growth, they next utilised tried and tested search engine optimisation strategies to build on the number of users who were reaching the website through organic search. Through in-depth auditing, keyword research, and content strategy development, they worked to improve all on-page, off-page and technical aspects of the website helping to achieve consistent keyword position growth and an increase in both traffic and leads coming through organic search for the franchise partners.
Organic Social Media
Organic social media was next on the list. Working closely with Shuttercraft’s in-house marketing team, a content calendar was produced, grouping similar posts into clearly defined pillars to help identify which posts best resonated with the online audience. These quality posts fed directly into the franchise’s social feeds, ensuring their local audience could visit their pages and see the quality of the products and become truly inspired for their upcoming project.
Website Enhancements
With the website being the foundation for all digital marketing activity, there is an ongoing project to enhance the website both from a user experience and conversion rate optimisation point of view. The most recent project involved a complete redesign of all franchise landing pages. Being the destination for all of paid advertisement traffic, it was essential that these pages resonated with potential customers and more importantly converted them into leads. These pages stood as the backbone of the paid advertisement investment and were essential for ensuring a strong return on ad spend for the valued franchise partners.
Digital Marketing Performance
In September 2024, the cost per lead across the network reached a low of just £51, representing a 15% reduction in the average cost per lead for franchisees from paid advertisement channels.
Following the franchise landing page redesign we have seen a +111% Increase in franchise partner landing page conversion rate.
After only 6 months of the new organic social content strategy, there has been an +111.7% Increase in reach on Shuttercraft Instagram account.
Finally, there has also been a +30% Increase in conversion from organic search traffic.
Shuttercraft Franchise Case Example: Shuttercraft Birmingham
Commanding the UK’s 3rd largest cities, Shuttercraft Birmingham and owner Andrew Saunders has taken full advantage of the digital marketing partnership on offer with Blue Frontier. As a result of this, Shuttercraft Birmingham has established itself as one of the top-performing franchises from a digital lead generation point of view. In April of this year, he saw lead volume increase 65.22% taking his cost per lead down to £26.20 a reduction of -38.91% vs the previous month.
A Digital Partner You Can Trust
By becoming a Shuttercraft franchise partner, you gain access to Blue Frontier and their wealth of experience in franchise-specific digital marketing. This partnership allows you to hand over the reins of the time-consuming responsibilities of marketing your business online, with complete peace of mind that it’s being handled by industry experts.
Monthly reporting, regular calls, and direct contact with Shuttercraft’s dedicated account manager Kian Jonas ensure that you never feel out of touch with your online presence. This partnership has already proven to generate some amazing results and is sure to make your franchising journey that bit easier.
Posted On 2025-02-25