Women in Business – Franchising

Shuttercraft is proud of the inspiring women driving the business forward, leading the way with brand values: People, Trust and Partnership, putting ‘People’ front and centre; starting from the head office team.

A family-orientated business, supporting staff and franchise partners alike with business and personal challenges, we encourage our team to be mentors, coaches and leaders, not just to franchise partners but to each other too: 

“Working in marketing for Shuttercraft has been a fulfilling journey. Every day brings new challenges that have not only honed my skills but also deepened my passion for this industry.”

Maddie Racher (Junior Digital Marketing Executive)

Shuttercraft began an apprenticeship scheme in 2020, resulting in strong, capable individuals working full-time in the business, with fresh ideas and new perspectives.  

Investment in staff wellbeing continues with group walks, healthcare, team events such as BBQs, hybrid and flexible working, and a fantastic pension scheme.

All contribute to the reduction of stress, in turn leading to a team who love their jobs and support our franchise partners through their successes and challenges.

Paula and Tina at Shuttercraft Franchsing annual gathering in Winchester.

Franchise partners need this too, and our team is happy to provide them with great support across all aspects of their business. Lynn Allen (Franchise Partner in Devon and Cornwall) recommends preventative action too:

“Setting boundaries on your office hours and leaving your phone/PC in the office – it helps you to focus during the hours when you are working, to allow yourself the time to enjoy the other aspects of your life – family, hobbies etc”

Running a business comes with challenges, but network support makes the difference; we encourage our franchise partners to get to know each other with regular events and catch-ups, facilitating the ability to find support in each other too.


Our team often looks to this quote…


“Success isn’t about how much money you make, it’s about the difference you make in people’s lives.” Michelle Obama

Rachel and Anna at Shuttercraft Franchsing annual gathering in Winchester

Shuttercraft’s Managing Director, Anna Vallis, has had a significant impact on the business with her strong leadership and fresh perspectives, driving the team and the franchise network.


With a diverse team, we embrace a variety of viewpoints that fuel creativity and drive better decision-making.

Studies indicate that companies with diverse leadership not only achieve better financial results but also cultivate a culture where everyone feels valued and included. This focus on diversity positions Shuttercraft for long-term success in a competitive landscape.

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