Franchise Management – Getting Started
You will be planning a structured, sustainable business, working on your business, with a strong focus on customer service and lead generation.
We have set new standards in franchise support and training, which we believe sets us apart from other franchises, with a dedicated team of experts on hand from day one. Covering a range of support and skills from sales and marketing to logistics, technical services, IT and accounts.
FAQ
What is a management franchise?
The Shuttercraft Franchise is set up as a management model. This means that your role is to effectively manage the business on a day-to-day basis and focus on growth and development. Whilst you will learn all of the skills necessary to fit our blinds and shutters, we encourage all of our franchise partners to employ the team they need to fulfil customer orders, giving you the freedom to focus on business development.
Am I suitable to be a franchise partner?
The ideal franchise partner will already have some sales and/or management experience.
Good communication and interpersonal skills are essential, and franchise partners must be prepared to follow our system, and be fully committed to growing the business in their assigned area.
To succeed, you need an eye for detail, and a passion for excellent service. You must be a people person, with the ability to become a trusted advisor to your customer.
Do I get a my own territory?
Yes, you get a protected geographic area that is created using sophisticated demographic profiling, based on real customer profiles. Needless to say, we ensure that each territory has the client base you need to build a significant business.
What support will you give me?
Using our expertise and experience of building successful Shuttercraft franchises, we have established a comprehensive start-up package of marketing support to launch your business. Our dedicated, in-house marketing support team also provides an ongoing programme to assist in continuous growth and lead generation throughout your franchise term.
- A 3-month marketing launch programme, managed by the Head Office team.
- A local territory and competitor analysis, to identify what you’re up against and how you can gain the edge over the competition.
- A detailed strategic plan to enable you to build your brand in your region and to create as much awareness as possible.
- PPC and digital advertising with over £5,000 of allocated spend, to run integrated national and local PPC, social media adverts and website SEO optimisation.
- Head office design service, including access to a printing portal for offline marketing collateral to support campaigns, point of sale and day to day stationary.
- A full range of promotional PR and blogs, including the opening of your Shuttercraft territory, installation stories and lifestyle guides.
- A step-by-step system to manage customer relationships, with proven strategies for customer acquisition, a client-nurturing programme and local referrals.
- A 90-day intensive support programme to ensure that local marketing has maximum impact with ongoing quarterly strategy meetings.
How much do I need to invest?
For a business that produces our turnover and profits, the initial costs are relatively low. Suffice to say, we have relationships with banks and financial institutions that can help you to fund the franchise. Get in touch by clicking here to find out more.
How much can I earn?
Your earning potential as a franchise partner will depend on your efforts and ambitions. A franchise has tremendous potential to offer a significant level of financial return. Typically, you will be looking to generate revenues in excess of £500,000 over the course of your first three to five years, with operating profit in the region of £50,000 in year one, and exceeding £100,000 by year three.
We have developed detailed financial models, based on our experience, and we will happily share these with you, following an initial meeting to discuss your suitability.
